Recycling and recovery

A hands-on approach

Recycling of our packages is important to ourselves as well as to most of our stakeholders. We set ourselves ongoing targets to continue increase recycling worldwide. To support this, a number of initiatives are taking place in almost every country in which we do business. Since 2002 we have been experiencing a significant growth in countries where collection and recycling is generally just beginning or non-existent, while markets where both collection and recycling is available have more stable recycling rates.
 
We support activities to increase access to recycling, and cooperate with civil society, industry, and governments. We also assist paper manufacturing mills around the world with technical expertise to carry out trials and verify the feasibility of recycling cartons at their sites. On average over 40 such trials have been performed every year since 2002.

In 2010 over 30 billion of our cartons were recycled worldwide. The increase in the amount of cartons being recycled has been over a billion cartons a year. Of course we do this in conjunction with our municipal and industry partners globally. This means that the appropriate forms of collection, sorting, and recycling will be determined by local needs. For example, we are members of CEMPRE – The Business Commitment for Recycling, in both Argentina and Brazil, of TIPMSE - Thailand Institute of Packaging and Recycling Management for Sustainable Environment. We cooperate with government initiatives like Clean Up World in Arabia, or the Chinese CEC – Circular Economy Committee. And we work with the civil society through Non-Governmental Organisations.